Lakeview Football Club
Connecting community and grassroots footy to Chicago’s Northside neighborhood.
Lakeview FC is a semi-professional club that a friend and I formed in 2021. I am responsible for all branding / design choices. I am also the lead for all of our marketing efforts to help build the club.
Lakeview Football Club all began as a group of people in the local area to play pickup soccer on the weekends. We realized we had a good enough group to compete in league play so I decided to make things official. I produced us our first badge to really kick-off our efforts to becoming an established club in the Chicago region.
The idea of launching an Instagram page for our semi-professional soccer team to keep our fans and supporters updated on our successes was my next step. Social media provides a dynamic platform to showcase our team's achievements, share behind-the-scenes moments, and connect with our dedicated community of followers, while, selfishly, giving me a chance to showcase some of my work done for the team. It's a fantastic way to bring our fans closer to the action and foster a sense of unity.
I'm enthusiastic about providing one-of-a-kind jerseys and merchandise, allowing our fans and friends to acquire unique items that reflect their love for our team.
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Our Inaugural Home Kit
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Our 22/23 Home and Away Kits
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Solo Shot of our 23/24 Home Kit
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LVFC Varsity Crewneck
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Our Best-selling Soccer Boy Crewneck
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Soccer Boy Tote Bag
Through marketing and meeting new faces in the Chicago Soccer Scene, I was blessed to have been able to solidify a partnership with the Skyline Pitch to be our secondary kit sponsor and our 2023 home training facility. Working with Skyline Pitch allowed our players to be able to train at one of the country’s most scenic futsal facilities.
We also partnered with OldCrow Smokehouse in Wrigleyville to be our primary kit sponsor. OldCrow generously provided us with money to be able to produce our 23/24 home kit in which I designed.
